We can train your team to generate private paying enquiries like clockwork.

Slots are filling up quickly for our next course, starting January 16, 2025. Request pricing and course timings below.

Request More Info

Or, if you already have the information you need and you want to book a place, email me at sally@caremarketingacademy.co.uk

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The Course

Care Marketing Success in 12 Steps

Brand Identity and Development

Distinguish Between Marketing and Branding

A comprehensive understanding that branding establishes your identity, while marketing communicates it to the audience.

Research & Develop Mission, Vision, Values

A strong foundation for your brand through a well-researched and wellarticulated mission, vision, and set of values that guide all branding and marketing efforts

Develop Core Brand Assets

A set of cohesive brand assets that communicate your care home’s unique identity and values.

Map & Optimise the Customer Journey

An optimised customer journey that aligns with your brand and maximises conversion opportunities.

Digital Presence & Visibility

Assess and Improve Your Website

A high-performing website that effectively communicates your brand and attracts potential clients.

Implement SEO Strategies for Care Providers

Improved search engine rankings and increased website traffic from prospective clients searching for care services.

Leverage Third Party Platforms

Enhanced visibility and credibility on platforms where prospective clients often search for care services Carehome.co.uk, Autumna & Lottie

Social Media & GDPR Compliance

A robust social media presence that drives engagement and conversions, compliant with data protection laws

Google PPC

PPC campaigns that drive targeted traffic and generate leads.

Outreach and Community Engagement

Engage in Community Marketing

Stronger community ties and increased referrals through word-of-mouth and local partnerships.

Prepare and Pitch and Press Release

Media coverage that increases awareness and reinforces your brand’s credibility.

Strategy and Measurement

Produce a Budgeted Marketing Plan and Measure Effectiveness

A detailed, actionable marketing plan that guides your efforts, ensures efficient use of resources, and continuously improves based on measurable outcomes

What you get

12 online lessons – live on zoom – recorded
Frameworks & workbook to help you do the work needed around each topic
Checklists to make sure you’ve covered everything
AI prompts to help you get the work done
Appropriate tools / tech to help you get the job done
Access to Facebook group of peers and previous course attendees
A free mystery shop of your service (online) (max 3 homes)
Access to my personal list of trusted care sector marketing experts across disciplines
Discounted additional 1-2-1 coaching / mentoring sessions with me (50% of students have requested these)
A FREE copy of Sally’s latest book - Care Marketing Success in 12 steps

Next Course Starts 16 January, 2025