Sally Rasmussen is the Founder and Managing Director of Fearless Marketing, a specialist care marketing agency helping care providers grow through brand-led strategies. With a background in senior in-house marketing roles across the care sector, Sally and her team combine deep sector knowledge with creative vision to deliver meaningful results.

She champions the use of AI to streamline marketing efforts - while ensuring every message retains a genuine, human touch. Her practical, insight-driven approach helps clients boost enquiries, maximise digital presence, and achieve sustainable revenue growth.

Fuelled by the passion to help more care businesses, Sally set up Care Marketing Academy in 2024. After running four successful cohorts of the 'Care Marketing Success in 12 Steps' course – based on Sally’s book of the same name – the course has been revised to reflect recent changes in the sector, and the growing role of AI in care marketing.