Privacy Policy

At Care Marketing Academy, delivered by Fearless Marketing, we’re committed to protecting your privacy and being upfront about how we use your information. Whether you're joining one of our courses, downloading a resource, or simply browsing our website, here’s everything you need to know.

1. Who we are

Care Marketing Academy is a care sector specialist marketing training agency, created and delivered by Fearless Marketing – a specialist care marketing agency.

Our website address is: https://www.caremarketingacademy.co.uk

We are registered in England and Wales as Fearless Marketing (Yorkshire) Ltd, company number 14307667.

2. What personal data we collect

Depending on how you interact with us, we may collect:

Your name and job title

Contact details – like your email address and phone number

Company name and business information

Payment and billing info (via secure payment processors)

Course engagement and completion data

Website and email usage data (cookies, analytics, email opens/clicks)

Any information you choose to share with us (like survey responses or feedback)

3. How we collect your data

We collect personal data when:

You sign up for a course or free resource

You contact us via email, phone, or social media

You browse our website or click our emails (via cookies and tracking tools)

You become a client or request our services

You attend an event, webinar, or workshop

4. How we use your data

We use your information to:

Deliver our courses, resources, and support effectively

Respond to your questions or requests

Improve our services, content and user experience

Send you relevant updates, tips, or marketing (only if you’ve opted in)

Fulfil any legal or contractual obligations

We never sell or share your data with third parties for marketing purposes.

5. Our legal basis for using your data

Under UK GDPR laws, we only use your data when we have a valid reason to do so, including:

Consent – when you opt in to emails or updates

Contract – to deliver a course or service you’ve signed up for

Legal obligation – for things like accounting and record-keeping

Legitimate interests – to improve what we offer and keep things running smoothly

6. How we store your data

We take data protection seriously. Your information is stored securely in trusted systems which have robust security in place.

We only keep data for as long as needed and regularly review what we store.

7. Cookies & tracking

We use cookies and similar tools to:

Track how people use our website

Measure performance of our emails and content

Personalise your experience

You can adjust your cookie settings in your browser at any time.

8. Your rights

You’ve got rights when it comes to your data.

You can:

Ask for a copy of the personal data we hold on you

Request corrections or deletions

Withdraw consent at any time

Object to how we’re using your data

Complain to the Information Commissioner’s Office (ICO) if needed

To make a request, just email us at [email protected].

9. Third-party services

Sometimes we use trusted third parties to help deliver our services (like course platforms, email software, or payment providers). We only work with companies who take data protection seriously and never share more than is necessary.

Our payment processing is handled securely by Paypal, and we don’t store your card details ourselves.

10. Changes to this policy

We’ll occasionally update this policy if things change. If the updates are significant, we’ll make sure we let you know via our website or email.

11. How to contact us

If you’ve got questions or concerns about your data, or want to exercise your rights, contact us at: [email protected].