We can train your team to generate private paying enquiries like clockwork.
Slots are filling up quickly for our next course, starting April, 2025. Request pricing and course timings below.
Or, if you already have the information you need and you want to book a place, email us at hello@caremarketingacademy.co.uk
What others say
The Course
Care Marketing Success in 12 Steps
Brand Identity and Development
Distinguish Between Marketing and Branding
A comprehensive understanding that branding establishes your identity, while marketing communicates it to the audience.
Research & Develop Mission, Vision, Values
A strong foundation for your brand through a well-researched and wellarticulated mission, vision, and set of values that guide all branding and marketing efforts
Develop Core Brand Assets
A set of cohesive brand assets that communicate your care home’s unique identity and values.
Map & Optimise the Customer Journey
An optimised customer journey that aligns with your brand and maximises conversion opportunities.
Digital Presence & Visibility
Assess and Improve Your Website
A high-performing website that effectively communicates your brand and attracts potential clients.
Implement SEO Strategies for Care Providers
Improved search engine rankings and increased website traffic from prospective clients searching for care services.
Leverage Third Party Platforms
Enhanced visibility and credibility on platforms where prospective clients often search for care services Carehome.co.uk, Autumna & Lottie
Social Media & GDPR Compliance
A robust social media presence that drives engagement and conversions, compliant with data protection laws
Google PPC
PPC campaigns that drive targeted traffic and generate leads.
Outreach and Community Engagement
Engage in Community Marketing
Stronger community ties and increased referrals through word-of-mouth and local partnerships.
Prepare and Pitch and Press Release
Media coverage that increases awareness and reinforces your brand’s credibility.
Strategy and Measurement
Produce a Budgeted Marketing Plan and Measure Effectiveness
A detailed, actionable marketing plan that guides your efforts, ensures efficient use of resources, and continuously improves based on measurable outcomes
What’s included:
12 online lessons – live on zoom – recorded
Frameworks & workbook to help you do the work needed around each topic
Checklists to make sure you’ve covered everything
AI prompts to help you get the work done
Appropriate tools / tech to help you get the job done
Access to Facebook group of peers and previous course attendees
A free mystery shop of your service (online) (max 3 homes)
Access to my personal list of trusted care sector marketing experts across disciplines
Discounted additional 1-2-1 coaching / mentoring sessions with me (50% of students have requested these)
A FREE copy of Sally’s latest book - Care Marketing Success in 12 steps
Next Course Starts April, 2025
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